We create trust and confidence by presenting ourselves as informed, knowledgeable, and easy to understand. However, when you’re in front of the media and don’t embody those aspects, it can quickly lead to immediate and long-term brand reputation challenges.
That’s why when you get media coverage vital to your marketing strategy, you can’t avoid questions, not know the answers, or sound like you aren’t 100% sure about why you’re there.
Think about it.
How often have you heard someone being interviewed, and you noticed that they spoke around an issue or question asked or didn’t know how to answer it?
Did you feel like they would be someone you’d do business with or trust with your financial or time investment? Probably not.
That’s why you must be thoroughly prepared for an interview and anticipate any questions that may be asked so you don’t ruin your reputation before you even get started.
Here are three tips you can utilize to help you deliver an effective interview:
- Know what you want your audience to take away from the interview.
- Never “wing it.” Just because you’re immersed in a subject daily through your business doesn’t mean you can spontaneously string sentences together to create a smooth interview experience.
- Develop three key talking points that convey your message.
These are just a few practical ways to get you started. Still, you should always go the extra mile to be prepared for interviews or media coverage—especially if you know beforehand that you’ll be interviewed.
Remember, you want potential customers, investors, or community members to trust you, believe in what you’re selling or offering, and take action after presenting your message.
From your posture to your answers to how you interact with your interviewer can make the difference between establishing yourself as a go-to professional or ruining your reputation instantly. Always be prepared to make the right impression.
Find out how we can help you deliver your best interviews going forward.
