Regardless of your business type, storytelling can be an effective tool in your branding strategy. Stories help to pique the interest …

Using stories in marketing is a powerful way to engage customers, entertain them, and convey how your products and services can …

In today’s world of constant digital bombardment, business owners and entrepreneurs must be more strategic in connecting with their customers. It’s …

It is a known fact that businesses, no matter how large or small, expend large amounts of effort attempting to locate …

Advertising informs the world of how awesome you are, while publicity lets others sing your praises and let the world know …

Ask yourself the reason why Nike and Mcdonald’s are such popular companies. Are they making the best products or services? Is …

Before purchasing an item, such as a mobile phone, or taking advantage of a service like eating at a restaurant, we …

Have you ever watched or heard someone do a television or radio interview, and after the interview, you couldn’t remember the …

As a TV producer and host, and a PR/publicity professional and magazine publisher, I have been on both sides of the …