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Do you have a special event, occasion, or unique story about your company? If so, you should be sharing it in a press release. Press releases are an excellent way …

How can you get your story picked up by the media? Here are a few practical tips to follow. First, become familiar with the media outlets you plan to contact. …

…to the success of any company or professional. When done right, storytelling is a powerful tool for any company looking to make a positive impression. But what exactly is storytelling, …

Those in business have long understood that telling a story can boost sales. The psychology of storytelling is active in every nook and cranny of a corporation. Yet precisely why …

Did you know that having influence can have a powerful impact on your business? Many successful business leaders and entrepreneurs have influenced millions of people, and they accomplished it by …

You better believe they do! The media uses the internet to search for expert guests for news, radio shows, and magazine articles. When they come across information about you, you …

Did you know you can share multiple captivating stories with your audience? Storytelling has existed since the beginning of humanity. Yet, in business, we often forget to tell our stories, …

Research has shown that one of the principal influences on the consumer’s buying decision is whether or not they like your brand and products. They won’t buy something they dislike …

When starting a small business, it’s natural to focus on getting publicity to increase your business’s profile. More coverage means faster growth means more revenue, right? For the most part, …

Welcome to the Control the Narrative: How to Use Publicity to Boost Your Brand mini-series, where I give you five vital tips for taking control of the stories told about …