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Using stories in marketing is a powerful way to engage customers, entertain them, and convey how your products and services can improve their lives. One effective way to do this …

In today’s world of constant digital bombardment, business owners and entrepreneurs must be more strategic in connecting with their customers. It’s no longer enough to have an excellent product or …

It is a known fact that businesses, no matter how large or small, expend large amounts of effort attempting to locate ways to get the best publicity for their organization …

Advertising informs the world of how awesome you are, while publicity lets others sing your praises and let the world know how awesome you are. Which do you think is …

Ask yourself the reason why Nike and Mcdonald’s are such popular companies. Are they making the best products or services? Is it their long history that automatically confers a reputation …

Before purchasing an item, such as a mobile phone, or taking advantage of a service like eating at a restaurant, we most commonly ask for others’ opinions on a particular …

Have you ever watched or heard someone do a television or radio interview, and after the interview, you couldn’t remember the phone number even though you were interested in learning …

As a TV producer and host, and a PR/publicity professional and magazine publisher, I have been on both sides of the interview table. I understand what makes a great interview …

Media interviews — whether it’s radio, newspaper, television, magazines, or even blogs—are free publicity. And if you’re not taking advantage of it, you’re consistently leaving tens of thousands of dollars …

The media always seeks impactful stories; if you give them what they want, you will gain more media coverage opportunities. There are numerous ways to promote yourself and your business …